Increasingly businesses are working internationally. And along with this, our local newcomer population increases daily. As a consequence, operating a smart business involves paying attention to newcomers. And as Angela White says in the following video, “If you want to serve the market, then you’ve got to hire the market.” As human resource professionals can tell you, hiring newcomers can be extremely successful when we prepare properly, develop cultural awareness and create the necessary supports.

This video is posted on the site This organization does important work educating businesses on why paying attention to newcomers is smart business.

RBC finds that paying attention to newcomers is smart business

To boost a company’s productivity and growth, businesses should focus on understanding the needs of newcomer customers and immigrant entrepreneurs. Angela White, Segment Manager, Small Business Growth Strategies at RBC talks about the importance of tapping both of these markets and provides practical tips on how to reach them effectively.

Watch the video…